Disney and its ‘Pride Collection’

Disney and its 'Pride Collection

Walt Disney Co. strengthens its support for the LGBTQ+ cause

Rainbow-coloured Mickey Mouse is nothing new; in fact, the parent company of the world’s most famous animated mouse has been supporting the LGBTQ+ community for several years.

REDEMPTION DAYS is a novel with rainbow colors

Now, however, Disney has decided to shift into high gear, marketing and promoting its new Rainbow line called ‘Pride Collection’. A commercial move that will also give full and concrete support to the LGBTQ+ cause.

Proceeds from sales of the ‘Pride Collection’ products will be donated to a select group of associations fighting in defense of LGBTQ+ civil rights until the end of June.

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The Disney Pride Collection was created by LGBTQIA+ employees and allies of The Walt Disney Company and is a reflection of their incredible contributions and place at the heart of the company. We stand in solidarity with our LGBTQIA+ community everywhere.”

The Walt Disnet Co.

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In recent times Disney has found itself under frequent attack from conservatives, particularly in the state of Florida – home of its amusement parks – where current Governor Ron DeSantis (a Republican and fervent supporter of Donald Trump) has launched a crusade against Disney increasingly seen as a cultural force to be stopped by any means.

The Walt Disney Company has not always been Rainbow, let’s just say that the change, of course, began in 1985 when the Disneyland ban on dancing with one’s same-sex partner in public was lifted. Ten years later came the health benefits for same-sex couples. While the first Rainbow products went on sale in 2018.

Redemption Days

On sale at Amazon

The United States. A group of friends and an association that cultivates ethnic discrimination, racial superiority, and the fight against any diversity as essential pillars of its doctrine. These are the main elements of this multi-faceted novel, at times raw and hard, far from pity and useless turns of phrase, in which extreme fanaticism leads a father to desire the evil of his homosexual son, to the point of acting personally for the annihilation of this inclination. Yet “REDEMPTION DAYS” is not a novel that takes away space for hope, the same feeling that will take possession of the protagonist’s page after page, directing them to arrive very differently from the departure, a goal in which ideas change, the true virtues emerge, evil and perversions are finally removed, to achieve so, in different ways, their individual redemption.

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